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Escenic Teams up With Mobiletech to Address Growing Demands

作者: 采集侠 更新时间: 2021年01月14日 04:55:49 游览量: 150

简述:

Escenic Teams up With Mobiletech to Address Growing Demands,


  OSLO, February 11 /PRNewswire/ -- "A mobile Web strategy is essential for any organization with customer-facing systems or relationships."

Gartner Group - Mobile Web Trends 2007 - 2011 (Logo: ) (Logo: )

Almost a decade into the 21st century, loyal readers of daily ink on paper are continuing to grow older and fewer. In isolation, printed news and broadcast TV and radio may face questionable futures. But, in most European markets, total media consumption per capita is not declining, it''s growing. The rules are changing. The mobile Web is emerging.

"Mobiletech have a proven track record in their domain and are a perfect match for Escenic''s best-of-breed partner strategy," said Tom Handeg?¥rd, Escenic CTO.

Combining Escenic Content Engine with the Dextella Frame solution from Mobiletech eliminates the problems associated with device types, content adaption and rendering, while preserving access to all services made available by mobile operator. This leaves customers to focus on value creation through service development. Enriched with Dextella capabilities Escenic makes it easy for content owners to begin a rich and long term dialog with their customers using their mobile.

By integrating Dextella Frame into the Escenic product family Escenic customers obtain full editorial control and freedom in the mobile channel. Combining publishing and community features with mobile tools such as billing, messaging, mobile ads, positioning and personalisation features, Escenic delivers a powerful toolbox for crafting a viable business strategy for mobile Web.

"Facing the fastest growing media channel in history is all about possessing the right tools. Escenic customers now have access to a powerful toolbox when shaping their presence on the mobile web," said Espen Askvik, Mobiletech CEO.

TV2 has selected the Escenic Mobiletech mobile solution to power their presence in the mobile channel. TV2 is Norway''s largest commercial TV broadcaster and a leader in the Norwegian online market. Together with Escenic and Mobiletech, TV2 has relaunched their mobile portals on the Escenic Mobiletech platform. TV2 now uses a single platform to implement their strategy in both the online and mobile channels. Nils Borhaug of TV2 said, "We needed a solution that could improve our mobile portal offering to our customers. It made sense to use one platform for all our communication needs. Most importantly, we know that we now have a solution which maximises the unique qualities of the mobile environment, which is future proofed and is seamlessly integrated in our workflow tools."

About Escenic ():

Escenic is strategic content management software for digital media publishing. Escenic technologies drive some of the most dynamic and exciting news media websites in the world. Escenic has been closely tied to the media industry since 1997. Today we are proud to be considered industry leaders in our sector. Being challenged by a professional community that finds content management and web publishing to be business critical, continues to inspire us. We have found that many of the lessons learned in professional publishing have been valuable when crossing over to compete in the mainstream CMS market. With Escenic, competitive commercial enterprises have access to the same robust technologies that professional publishers have preferred for years.

About Mobiletech ():

Mobiletech is a software company that provides scalable and flexible products and services to enable the mobile channel. Mobiletech was founded in 2005 and has grown to become a leading provider of advanced mobile services for major media companies, operators and other corporations in Scandinavia. The Mobiletech product suite - the dextella mobile family - covers all the tools and elements needed to enable a permanent presence on the mobile web. and removes the technical complexity of delivering content to multiple customers across multiple devices and networks. The Mobiletech mission is simple - make the mobile channel available and effective for any organisation that wants to have a rich and personal dialogue with their mobile customers. Mobiletech has a team of passionate professionals with skills in new media, mobile publishing, banking and mobile technologies. Mobiletech has 26 employees with offices in Norway (Oslo, Trondheim, Bergen), Sweden (Stockholm) and U.S.A (Washington D.C.).

Please visit us at the Mobile World Congress, Barcelona 11-14 February. Our stand is located at 2A67, Hall 2. Representatives from both Escenic and Mobiletech will be available to answer any questions you may have.

Source: Mobiletech AS
  

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文章标题:Escenic Teams up With Mobiletech to Address Growing Demands